Advertising
Analysis of the latest advertising campaigns and trends in the media and entertainment sectors.
Micro-influencer marketing rates climb sharply by 2026
By 2026, 62% of brands plan to increase their influencer marketing budgets.
Google's AI Ad Labels Rely on Advertiser Self-Disclosure
On July 9, 2026, Google launched a 'How this ad was made' panel in My Ad Center, but these labels only appear if advertisers admit to using AI.
Jishnu Sen's Advertising Legacy Lives On After His Passing
In 2014, Jishnu Sen was recognized as one of the 20 most influential people in Indian advertising, a testament to his transformative seven-year tenure at Grey India.
Nepal Regulates AI Deepfakes and Influencer Marketing in Advertising
One in three brands (33%) have unknowingly paid an AI-generated fake influencer, according to Sci-Tech Today .
AI's Grip on Marketing: Cannes Lions 2026 Sees New Tools Emerge
Meta's analysis of over one million ad campaigns found that, on average, every dollar spent on Meta generated $4.
Valossa launches agentic AI for video ad creation
Imagine generating a complete, multi-scene video ad from a simple website link in mere minutes.
Warner Bros Discovery AI to Boost Ad Buying Efficiency
Warner Bros. Discovery's advertising business dipped 7% year over year in Q1, prompting an urgent and radical shift towards autonomous AI agents to manage its entire ad ecosystem. This strategic pivot
Illinois's 10% digital ad tax sparks debate, faces legal challenges
Illinois Governor JB Pritzker just signed a nearly $56 billion budget that includes a new 10% tax on targeted digital advertising services.
UK government proposes social media ban for under-16s, economists predict impact
The UK's plan to bar under-16s from social media could wipe out millions in advertising revenue for platforms and creators, forcing a generation to find new, potentially unregulated, digital homes.
Electronic Arts Taps New Platform for Sports Advertising Revenue
In EA Sports College Football 26, players will encounter 'DEW University,' a playable team experience featuring PepsiCo's Mountain Dew.
Platforms Prioritize Data for AI Amidst New Privacy Laws
In a rare unanimous vote, the Massachusetts House passed a sweeping Consumer Data Privacy Act, granting residents new rights over their data.
AdKit Connects AI Agents to Google, Meta Ad Accounts
Despite a decade of rising digital ad costs, with average CPC more than doubling to $5.
OpenAI expands ChatGPT ads pilot program to UK
One client in OpenAI's US ad pilot program recorded a click-through-rate (CTR) of just 0.
Snapchat India's advertiser base grows tenfold, driven by Gen Z
In India, Snapchat's advertiser base has exploded tenfold in just two years, driven by a user base where over 90% are between 13 and 30 years old, according to Fortune India and BusinessLine .
Gulf Crisis reshapes Middle East ad market, forcing pauses
Ad spending in the GCC region is projected to drop by 15-20% in the next quarter, forcing global brands to rethink their entire Middle East strategy overnight, according to WARC Report.
OpenAI's ChatGPT Now Serving Ads to Non-Logged-In Users
OpenAI's ChatGPT has begun serving advertisements to non-logged-in users, marking a significant entry into the digital ad market and expanding its inventory and targeting options for brands looking to
Expedia Group sees $3.4B Q1 revenue, strengthens market position
Expedia Group's Q1 2026 revenue soared to $3.
OpenAI pilots ChatGPT ads for global e-commerce retailers
Soon, e-commerce retailers in Japan, Mexico, Brazil, the UK, and South Korea will generate up to a million product ads directly from their catalogs in ChatGPT, bypassing traditional creative processes
India Tackles AI Advertising Ethics Amid Transparency Challenges
High-risk AI-generated advertisements, including fabricated endorsements or deepfakes, will be deemed non-compliant even if labelled under new draft guidelines from India's advertising watchdog.
ChatGPT Ad Costs Plummet, Opening Door for Lawyer Ads
The pilot cost for advertising on ChatGPT has plummeted from an initial $60 CPM to as low as $15, making AI-powered ad placements dramatically more accessible than first announced.
AI Fuels Digital Video Ad Spend Past $80 Billion Despite Market Access Hurdles
Amazon Ads generated a staggering $17.
OpenAI Launches Self-Serve Ads Manager for ChatGPT
On Tuesday, OpenAI publicly launched a self-serve Ads Manager for ChatGPT, complete with cost-per-click (CPC) bidding and a Conversions API, just weeks after quietly updating its privacy policy to dis
Out-of-Home Ad Revenue Soars Past $9 Billion Amidst Digital Transformation
In 2025, U.S. Out-of-Home (OOH) advertising revenue reached $9.46 billion, driven significantly by a 10.5% growth in digital displays, proving that physical presence continues to capture consumer atte
X Rebuilds Ad Platform: Exploring OpenAI's AI Role
X's new AI-powered ad platform promises to generate personalized campaigns in real-time, a capability that could slash creative costs for small businesses by 30% according to early projections.
Meta Sees 2026 Revenue Surge on AI-Driven Advertising Growth
Meta reported a staggering $56.
OpenAI Quietly Expands ChatGPT Ads
Within six weeks of launching its ad pilot in the United States, OpenAI's ChatGPT advertising program crossed $100 million in annualized revenue, according to MediaPost .
SiriusXM Media to Sell YouTube Audio Ads Exclusively in U.S.
YouTube, the world's largest video platform, has handed exclusive U.
Hershey Pilots AI Advertising Strategies for 2026
At the heart of Times Square, Hershey's colossal digital billboard, the largest of its kind, now amplifies its reach through social media campaigns.
DTC Advertising Regulations: Marketing Shifts, Consumer Trust Endures
In 2012 alone, pharmaceutical giants Glaxo Smith Kline and Abbott paid a combined $4.
Netflix Ad Revenue Surges, Vertical Video Fuels Growth
Netflix is targeting a massive $3 billion in ad revenue by 2026, a figure that would double its current advertising business in just one year, according to thecurrent .