Advertising
Analysis of the latest advertising campaigns and trends in the media and entertainment sectors.
AdKit Connects AI Agents to Google, Meta Ad Accounts
Despite a decade of rising digital ad costs, with average CPC more than doubling to $5.
OpenAI expands ChatGPT ads pilot program to UK
One client in OpenAI's US ad pilot program recorded a click-through-rate (CTR) of just 0.
Snapchat India's advertiser base grows tenfold, driven by Gen Z
In India, Snapchat's advertiser base has exploded tenfold in just two years, driven by a user base where over 90% are between 13 and 30 years old, according to Fortune India and BusinessLine .
Gulf Crisis reshapes Middle East ad market, forcing pauses
Ad spending in the GCC region is projected to drop by 15-20% in the next quarter, forcing global brands to rethink their entire Middle East strategy overnight, according to WARC Report.
OpenAI's ChatGPT Now Serving Ads to Non-Logged-In Users
OpenAI's ChatGPT has begun serving advertisements to non-logged-in users, marking a significant entry into the digital ad market and expanding its inventory and targeting options for brands looking to
Expedia Group sees $3.4B Q1 revenue, strengthens market position
Expedia Group's Q1 2026 revenue soared to $3.
OpenAI pilots ChatGPT ads for global e-commerce retailers
Soon, e-commerce retailers in Japan, Mexico, Brazil, the UK, and South Korea will generate up to a million product ads directly from their catalogs in ChatGPT, bypassing traditional creative processes
India Tackles AI Advertising Ethics Amid Transparency Challenges
High-risk AI-generated advertisements, including fabricated endorsements or deepfakes, will be deemed non-compliant even if labelled under new draft guidelines from India's advertising watchdog.
ChatGPT Ad Costs Plummet, Opening Door for Lawyer Ads
The pilot cost for advertising on ChatGPT has plummeted from an initial $60 CPM to as low as $15, making AI-powered ad placements dramatically more accessible than first announced.
AI Fuels Digital Video Ad Spend Past $80 Billion Despite Market Access Hurdles
Amazon Ads generated a staggering $17.
OpenAI Launches Self-Serve Ads Manager for ChatGPT
On Tuesday, OpenAI publicly launched a self-serve Ads Manager for ChatGPT, complete with cost-per-click (CPC) bidding and a Conversions API, just weeks after quietly updating its privacy policy to dis
Out-of-Home Ad Revenue Soars Past $9 Billion Amidst Digital Transformation
In 2025, U.S. Out-of-Home (OOH) advertising revenue reached $9.46 billion, driven significantly by a 10.5% growth in digital displays, proving that physical presence continues to capture consumer atte
X Rebuilds Ad Platform: Exploring OpenAI's AI Role
X's new AI-powered ad platform promises to generate personalized campaigns in real-time, a capability that could slash creative costs for small businesses by 30% according to early projections.
Meta Sees 2026 Revenue Surge on AI-Driven Advertising Growth
Meta reported a staggering $56.
OpenAI Quietly Expands ChatGPT Ads
Within six weeks of launching its ad pilot in the United States, OpenAI's ChatGPT advertising program crossed $100 million in annualized revenue, according to MediaPost .
SiriusXM Media to Sell YouTube Audio Ads Exclusively in U.S.
YouTube, the world's largest video platform, has handed exclusive U.
Hershey Pilots AI Advertising Strategies for 2026
At the heart of Times Square, Hershey's colossal digital billboard, the largest of its kind, now amplifies its reach through social media campaigns.
DTC Advertising Regulations: Marketing Shifts, Consumer Trust Endures
In 2012 alone, pharmaceutical giants Glaxo Smith Kline and Abbott paid a combined $4.
Netflix Ad Revenue Surges, Vertical Video Fuels Growth
Netflix is targeting a massive $3 billion in ad revenue by 2026, a figure that would double its current advertising business in just one year, according to thecurrent .
Creator marketing spend hit $37B in 2025, continues surge
In 2025, creator advertising spend alone reached a staggering $37 billion, a figure that underscores its explosive growth and pivotal role in the digital economy.
Digital ad revenue approaches $300 billion in 2025
In 2025, the digital advertising industry surged to nearly $300 billion in revenue, according to the IAB .
AI Automates Ad Campaigns, But Marketers Still Face New Risks
OpenAI's early ad pilot generated a staggering $100 million in annualized revenue within just two months, signaling a new era of AI-driven advertising monetization.
Social media ad revenue jumps 32.6% to $117.7B in 2025
By 2026, Meta is forecast to generate $243.
Amazon Sellers Boycott Ads, Force Policy Deferral
A community of over 700 Amazon sellers, collectively generating $14 billion in revenue, successfully forced Amazon to defer a new advertising payment policy.
TikTok Shop launches AI tools to boost product sales
With TikTok's new 'AI Fashion Video Maker,' creators can now generate shoppable videos from simple product images, completely bypassing the need for models, photoshoots, or complex editing skills.
OpenAI's US ad pilot surpasses $100M annual revenue
OpenAI, the company behind ChatGPT, is projecting its advertising revenue to hit an astonishing US$100 billion by 2030, a figure that dwarfs many established tech giants.
Data Reports Reveal Key Shifts in Ad and Marketing Effectiveness for 2026
New reports reveal key shifts in ad and marketing effectiveness for 2026, emphasizing retention over acquisition. Learn how market maturation and creative velocity are reshaping strategies for sustainable growth.
Google Launches New Developer Hub for Advertising and Measurement Tools
Google has launched a new Advertising and Measurement Developers Hub, a centralized online destination designed to consolidate resources for its suite of advertising and analytics products. This hub aims to streamline access for developers and marketers working with Google's extensive ad technologies.
The Digital Migration: How Advertising Spend Is Shifting from TV to Digital Platforms
The long-predicted shift in advertising spend from TV to digital platforms has accelerated, driven by a global audience of 5.66 billion social media users and the power of real-time data.
The AI Transformation: How Artificial Intelligence Is Reshaping Advertising Strategies
Once a manual process of keyword bidding and audience segmentation, advertising campaign management is now increasingly an exercise in feeding sophisticated AI algorithms with high-quality data and creative assets.