Section
Advertising
Analysis of the latest advertising campaigns and trends in the media and entertainment sectors.
Omnicom Advertising Asia appoints Ellie Brocklehurst as Chief Growth & Marketing Officer
Leo Hartmann · Apr 20
OpenAI tests ChatGPT ads in the U.S. to grow revenue
Leo Hartmann · Apr 10
Macy's Pushes to Make Retail Media Central to Marketer Playbooks
Leo Hartmann · Apr 6
OpenAI ChatGPT Ads Trial Revenue Surpasses $100 Million
Leo Hartmann · Mar 30
OpenAI ChatGPT Ads Trial Surpasses $100 Million Revenue
The pilot program's rapid financial success represents a critical validation for advertising on generative AI platforms, positioning ChatGPT as a commercially viable media platform.
Leo Hartmann· Mar 30· 5 min
Expedia Group sees $3.4B Q1 revenue, strengthens market position
Expedia Group's Q1 2026 revenue soared to $3.
Leo Hartmann· May 19· 3 min
Analysis & Trends
Top 9 Emerging Marketing Technologies Reshaping Entertainment Ads
Leo Hartmann · May 18
AI Fuels Digital Video Ad Spend Past $80 Billion Despite Market Access Hurdles
Leo Hartmann · May 6
Out-of-Home Ad Revenue Soars Past $9 Billion Amidst Digital Transformation
Leo Hartmann · May 2
DTC Advertising Regulations: Marketing Shifts, Consumer Trust Endures
Leo Hartmann · Apr 25