Marketing
6 articles
What is Connected TV Advertising and Why Does Ad Fraud Threaten It?
In 2022, Connected TV (CTV) ad fraud outpaced viewership growth, revealing a critical vulnerability within a market predicted to exceed $40 billion by 2027.
Top 5 Advertising Strategies to Reduce Streaming Subscriber Churn
Despite an estimated $25 billion spent on new content and marketing last year, the average streaming service saw 5.
What is contextual advertising's privacy-first future?
The global contextual advertising market, valued at USD 301 billion in 2024, is projected to reach an astonishing USD 1.
Top 4 AI Image Generators for Brands: Plans From $8/Month
Entertainment brands can save approximately 20% on AI image generation costs by opting for Midjourney's annual subscription plans.
The Event Group's Insider Guide to Corporate Event Management in Calgary
Discover why hiring a full-service event company like The Event Group is crucial for successful corporate event management in Calgary, offering strategic advantages over in-house planning. Learn how professional event planners handle logistics, risk, and budget, allowing your team to focus on core business goals.
LinkedIn's New Agency Certification Program for Advertisers
Harmelin Media, an early adopter of LinkedIn's new Agency Certification program, has already seen 80% of its team complete multiple advanced certifications.