Advertising
30 articles
What is the role of a media planner in 2026 advertising?
The biggest shift in modern media planning isn't just about where advertisements appear, but a core move away from platform-reported metrics towards causally measured incrementality to validate which
How AI is Changing Advertising Measurement in 2026
A recent Similarweb study found that brands recommended by ChatGPT were 2.
Retail Media Networks Vie for Ad Dollars Amidst Amazon's Dominance
Walmart Connect, Walmart's U.
AI Agents Will Dominate Advertising: Brands Must Adapt Strategies Now.
By 2026, marketing will shift from disconnected experiments to integrated strategies, driven by an 'agentic' web where AI assistants, not humans, shop for consumers, making trust the ultimate brand di
Linda Kaplan Thaler Reveals Secrets Behind Iconic Ad Campaigns
At the Kaplan Thaler Group, the agency behind the iconic Aflac Duck, creative breakthroughs often began with executive assistants standing uncomfortably in small rooms, or even with hot water hitting
CMOs' AI Transformation Claims Contradict Reality
Despite 96% of CMOs reporting significant end-to-end AI transformation in 2026, research reveals 83% of organizations remain mired in early to mid-stages of AI maturity.
Charlotte advertising agencies see uneven revenue growth
Charlotte's advertising and marketing sector posted a 15% average revenue increase in Q3 2023, according to the Charlotte Business Journal .
What are ad-supported streaming services and why are they booming in 2026?
In 2026, nearly half of all premium streaming subscriptions included ads, a stark shift from the ad-free promise that defined early streaming.
What Is Brand Storytelling and How Do Businesses Use It?
Consumers are 22 times more likely to remember a story than a list of simple facts, fundamentally reshaping how effective advertising works.
Hyper-Personalized Ads Surge, But Are They Ethical in 2026?
While brands claim to personalize 61% of customer experiences, surveyed consumers recognize only 43% of those interactions as personalized, according to Deloitte Digital .
What Are AVOD Streaming Service Models and Why Do They Matter?
Over 70 percent of Hulu's subscribers choose its lower-priced ad-supported option, marking a major shift in how consumers want to pay for streaming.
KFC and IShowSpeed launch fiery new Hot Ranch campaign
In a 60-second ad for KFC's new Hot Ranch sauce, global streaming sensation IShowSpeed arrives at a literal ranch in full cowboy gear, having completely misunderstood his assignment from a KFC executi
How Influencer Marketing ROI Drives Brand Success
For every dollar spent on influencer marketing, brands see an average return of $5.
Netflix Ad-Supported vs. Ad-Free: Choosing Your Plan
Netflix's 'Standard' ad-free plan now costs $19.
AI ads outperform human campaigns, reshaping creative roles
AI-generated ad images on Instagram achieved a 0.
OpenAI Expands ChatGPT Ads to Europe, Prioritizing User Consent
OpenAI is launching ChatGPT Ads in the European Economic Area (EEA) and Switzerland, marking its latest push into privacy-sensitive markets.
How Kunz Publishing Helps Northern Kentucky Businesses Reach Local Customers
For small businesses in Northern Kentucky, cutting through the noise to reach local customers is a constant challenge. Kunz Publishing offers a specialized approach, moving beyond generic advertising to create meaningful…
AI Platforms Expected to Dominate Global Ad Spend by 2026
For certain publishers, referral traffic has plummeted by as much as 60% due to Google's AI Overviews, according to ALM Corp .
Disney Navigates Shifting Ad Revenue Amidst Strong Demand
Disney has already sold out all advertising slots for Super Bowl LXI, scheduled for February 2027.
5 Key Trends Reshaping Streaming Business Models by 2026
In January 2024, Twitch, acquired by Amazon for nearly a billion dollars, cut 35% of its workforce due to unprofitability, even as Netflix projects its ad revenue to double to $3 billion by 2026, crea
AI Brand Safety: Protecting Your Brand in 2026
Hyundai pulled its ads from X after they appeared next to antisemitic content.
How Does Effective Ad Placement on CTV Work?
Unlike traditional TV where every household sees the same ad, Connected TV (CTV) allows for dynamic ad insertion, ensuring different viewers receive personalized ads based on their unique location and
OpenAI Rolls Out ChatGPT Ad Platform for Marketers
Within just six weeks of its launch, OpenAI's ChatGPT Ads Manager reportedly hit a staggering $100 million annual run rate, marking a powerful new frontier for digital advertising.
AAF Hall of Achievement Inducts Corporate Giant, New Awards
The American Advertising Federation's 2026 Hall of Achievement class signals a fundamental shift in how industry accomplishment is recognized.
What Is Agentic AI and How Does It Revolutionize Marketing?
By 2030, IDC forecasts that 45% of organizations will orchestrate AI agents at scale, embedding them across business functions, fundamentally reshaping how businesses interact with customers, accordin
Agentic AI Redefines Ad Management Amidst Marketing Leadership Focus
Even before agentic AI's full rollout, Google Ads pricing for direct-to-consumer brands in high-competition sectors already ranges from under $1 to over $50 per click.
AAF Hall of Achievement Inductees: Conflicting Reports Emerge
Model, host, and spokesperson Ashley Graham will receive the Cultural Force Award, marking a significant shift in who the advertising industry celebrates as a leader.
Subscription vs. Ad-Supported: Which Model Will Dominate?
Ad-supported streaming tiers saw a staggering 460% revenue jump globally between 2020 and 2025.
World Cup Fuels Record Ad Revenue Despite Shifting Digital Landscape
During the 2022 World Cup, a 30-second advertising slot on Fox commanded up to $750,000 during key US matches.
What is Agentic AI and How Is It Transforming Advertising?
By 2030, IDC forecasts 45% of organizations will orchestrate AI agents at scale, embedding these autonomous systems across core business functions.