Advertising
10 articles
Expedia Group sees $3.4B Q1 revenue, strengthens market position
Expedia Group's Q1 2026 revenue soared to $3.
OpenAI pilots ChatGPT ads for global e-commerce retailers
Soon, e-commerce retailers in Japan, Mexico, Brazil, the UK, and South Korea will generate up to a million product ads directly from their catalogs in ChatGPT, bypassing traditional creative processes
Top 5 Advertising Strategies to Reduce Streaming Subscriber Churn
Despite an estimated $25 billion spent on new content and marketing last year, the average streaming service saw 5.
India Tackles AI Advertising Ethics Amid Transparency Challenges
High-risk AI-generated advertisements, including fabricated endorsements or deepfakes, will be deemed non-compliant even if labelled under new draft guidelines from India's advertising watchdog.
Streaming Services Adapt Hybrid Models for 2026, Combat Fatigue
More than 70% of all new streaming subscriptions in the U.
Streaming Bundles and Ads Reshape Service Choices Beyond Premium Prices
Netflix's ad-free Standard plan recently increased from $17.
What are the new streaming service revenue models beyond subscriptions in 2026?
In 2023, US music streaming alone generated $14.
ChatGPT Ad Costs Plummet, Opening Door for Lawyer Ads
The pilot cost for advertising on ChatGPT has plummeted from an initial $60 CPM to as low as $15, making AI-powered ad placements dramatically more accessible than first announced.
What is Brand Storytelling and Why Does it Drive Loyalty?
Only 5% of people recall a statistic from a pitch, but a staggering 63% remember the story.
LinkedIn's New Agency Certification Program for Advertisers
Harmelin Media, an early adopter of LinkedIn's new Agency Certification program, has already seen 80% of its team complete multiple advanced certifications.