Advertising
30 articles
Google's AI Ad Labels Rely on Advertiser Self-Disclosure
On July 9, 2026, Google launched a 'How this ad was made' panel in My Ad Center, but these labels only appear if advertisers admit to using AI.
Occasion-Based Advertising Strategies for Brands in 2026: Beyond Sales
Adidas sold approximately $292 million in 2026 World Cup product before the tournament's kickoff.
AI Agents Take Center Stage at Cannes Lions 2026
At Cannes Lions 2026, major adtech players unveiled infrastructure allowing AI agents to independently write campaign briefs, build audience segments, and launch entire ad campaigns.
Jishnu Sen's Advertising Legacy Lives On After His Passing
In 2014, Jishnu Sen was recognized as one of the 20 most influential people in Indian advertising, a testament to his transformative seven-year tenure at Grey India.
Delhi Metro Adds Audio Ads on Four Lines for Non-Fare Revenue
Delhi Metro's Red Line will soon broadcast 721 seconds of in-train audio commercials, signaling a new era for daily commutes.
What are retail media networks and how do they work?
Some brands report a 154% return for every dollar invested in retail media campaigns, fundamentally reshaping 2026 advertising.
Nepal Regulates AI Deepfakes and Influencer Marketing in Advertising
One in three brands (33%) have unknowingly paid an AI-generated fake influencer, according to Sci-Tech Today .
Advertising Industry Consolidation Accelerates Amidst Drive for Scale
Walmart, after acquiring smart TV maker Vizio in 2024, last week bought the self-serve ad platform Vibe.
Retail Media's CTV Pivot: Fox's $22B Roku Acquisition
Fox acquired Roku for $22 billion, a move that fundamentally reshapes how media companies and retailers battle for advertising control.
AI Advertising's Ethics Questioned. Consumers Push Back.
Svedka claims its Super Bowl ad was 'primarily' AI-generated.
AI's Grip on Marketing: Cannes Lions 2026 Sees New Tools Emerge
Meta's analysis of over one million ad campaigns found that, on average, every dollar spent on Meta generated $4.
Amazon Alexa taps celebrities for new agentic AI ads
Imagine asking Alexa for a recipe and, mid-conversation, she seamlessly offers to order ingredients from Papa Johns, completing the transaction with a simple 'yes'.
UTA's Creator Lounge Debuts at Cannes Lions 2026 Amid Commercial Shift
United Talent Agency (UTA) is bringing over 120 creators and brand clients to Cannes Lions 2026.
Hybrid Streaming Models Outpace SVOD Growth Amidst Consumer Value Search
By early 2026, the majority of entry-level streaming plans are projected to exceed $10/month, significantly altering consumer expectations for content access, according to spglobal .
OpenAI ChatGPT Ads Manager beta offers UK CPC options
OpenAI has quietly launched a beta for its ChatGPT Ads Manager in the UK, introducing specific Cost-Per-Click (CPC) options that could fundamentally alter how businesses approach digital advertising.
Warner Bros Discovery AI to Boost Ad Buying Efficiency
Warner Bros. Discovery's advertising business dipped 7% year over year in Q1, prompting an urgent and radical shift towards autonomous AI agents to manage its entire ad ecosystem. This strategic pivot
AI will rewrite TV ad ethics by 2026, but is the industry ready?
An AI-generated ad depicting L.
What is Agentic AI in Advertising and Why Does it Matter?
One agentic AI system autonomously redesigned an entire ad campaign's creative and targeting strategy within hours, outperforming human teams, according to Marketing AI Review (2024) .
Oklahoma Considers New Rules for AI Ad Disclosure
A political action committee, Make Oklahoma Great Again PAC, has produced AI-generated advertisements, including one depicting a candidate alongside Hillary Clinton.
OpenAI Tests ChatGPT Ads to Drive Free and Go Tier Growth
OpenAI will test ads in ChatGPT's free and Go tiers in the U.
Disability Inclusion in Advertising: Current State and Importance
In February 2021, only 1% of nearly 450,000 primetime ads on broadcast and cable TV included representation of disability-related themes, visuals, or topics, despite one in four US adults living with
Electronic Arts Taps New Platform for Sports Advertising Revenue
In EA Sports College Football 26, players will encounter 'DEW University,' a playable team experience featuring PepsiCo's Mountain Dew.
Platforms Prioritize Data for AI Amidst New Privacy Laws
In a rare unanimous vote, the Massachusetts House passed a sweeping Consumer Data Privacy Act, granting residents new rights over their data.
What Are Advertising Walled Gardens and How Do They Limit Data?
In 2022, Amazon generated a staggering $38 billion through its Amazon Ads service, revealing the immense financial power of digital advertising's closed ecosystems.
AI in Advertising: Transformation, Ethics, and Risks
By the end of 2024, 60% of all digital ad spending is projected to be influenced by artificial intelligence (AI) technologies, a market poised for significant expansion.
How Streaming Service Revenue Models Beyond Subscriptions Work
Netflix's 'Standard With Ads' plan, launched just two years ago, has already seen its price increase by over 12% to $8.
OpenAI expands ChatGPT ads pilot program to UK
One client in OpenAI's US ad pilot program recorded a click-through-rate (CTR) of just 0.
Global Ad Market Surges Past $471 Billion, Driven by Digital Expansion
By 2028, three-quarters of all ad spend will be algorithm-driven, fundamentally reshaping how brands connect with consumers.
Snapchat India's advertiser base grows tenfold, driven by Gen Z
In India, Snapchat's advertiser base has exploded tenfold in just two years, driven by a user base where over 90% are between 13 and 30 years old, according to Fortune India and BusinessLine .
AI Overviews Slash Search Traffic, Sparking Website Revenue Fears
Nearly 60% of Google searches now end without a single click, a direct consequence of the widespread introduction of AI Overviews.