Roi

2 articles

Event professionals analyzing data visualizations and charts to refine influencer marketing strategies for 2026.

2026 Event Influencer Strategies: Shifting to Data Focus

In 2026, event organizers continue to pour resources into influencer marketing, yet this investment often operates without a defined rulebook for effective strategies.

Tara Collins·April 10, 2026

Abstract digital representation of marketing data streams converging, highlighting the concept of incrementality and true ad campaign impact in a complex media landscape.

Advertising

What Is Incrementality in Advertising and Why Does It Matter?

Incrementality in advertising measures the true, causal impact of marketing efforts, moving beyond correlation to prove an ad campaign's real value. It's essential for optimizing budgets and making data-driven decisions in today's complex media landscape.

Leo Hartmann·April 4, 2026