Roi

3 articles

A shadowy figure manipulates holographic data streams in a futuristic cityscape, symbolizing the hidden threat of ad fraud within connected TV advertising.

What is Connected TV Advertising and Why Does Ad Fraud Threaten It?

In 2022, Connected TV (CTV) ad fraud outpaced viewership growth, revealing a critical vulnerability within a market predicted to exceed $40 billion by 2027.

Leo Hartmann·May 20, 2026

Analytics dashboard showing influencer marketing campaign performance and ROI calculations, highlighting the complexity of attribution for entertainment brands.

Advertising

Measuring influencer marketing ROI for entertainment brands in 2026

Traffic from social media that goes directly to a brand's website is often mislabeled as 'Direct Traffic', giving creators no credit and obscuring true campaign impact, according to SimplicityDX .

Leo Hartmann·May 14, 2026

Content creator analyzing social media ROI with holographic analytics, showcasing future trends and campaign success.

Content Creation

Social media ROI: Future trends for content creators

A social media ad campaign costing a mere $100 has demonstrated its power by generating 50 new leads, offering a tangible return on investment for content creators.

Tara Collins·May 10, 2026