Brand Strategy
10 articles
Occasion-Based Advertising Strategies for Brands in 2026: Beyond Sales
Adidas sold approximately $292 million in 2026 World Cup product before the tournament's kickoff.
Jishnu Sen's Advertising Legacy Lives On After His Passing
In 2014, Jishnu Sen was recognized as one of the 20 most influential people in Indian advertising, a testament to his transformative seven-year tenure at Grey India.
Social Media Fatigue Fuels Unexpected Outdoor Advertising Boom
In a surprising reversal, consumers are now 38% more likely to recall an outdoor advertisement than a social media ad, a stark contrast to a decade ago when digital reigned, according to the Global Ad
Top 4 Gen Z Advertising Strategies for Entertainment Brands in 2026
More than half of Gen Z prefers TikTok to Google for search, yet 60% of them now trust the platform less than they used to.
Measuring influencer marketing ROI for entertainment brands in 2026
Traffic from social media that goes directly to a brand's website is often mislabeled as 'Direct Traffic', giving creators no credit and obscuring true campaign impact, according to SimplicityDX .
Hershey Pilots AI Advertising Strategies for 2026
At the heart of Times Square, Hershey's colossal digital billboard, the largest of its kind, now amplifies its reach through social media campaigns.
How to Measure Influencer Marketing ROI Beyond Surface Metrics
A direct-to-consumer cleaning brand activated 211 micro-influencers on Instagram, achieving a staggering 13:1 return on investment.
The Vertical Video Shift: New Commercial Opportunities
Crocs' sponsored microdrama drove nearly 8 million views on ReelShorts in just three weeks, capturing massive audience attention, according to The Current .
Top 7 Advertising Campaigns Using Storytelling and Innovative Media
Warby Parker didn't just sell eyeglasses; their 'Buy a Pair, Give a Pair' program, rooted in a compelling story, disrupted an entire industry by making designer eyewear affordable, eco-friendly, and d
Top 7 Digital Marketing Strategies for Entertainment Brands in 2026
Looking for the most effective digital marketing strategies for entertainment brands? This guide breaks down seven innovative approaches to engage modern audiences and cut through the noise of a saturated media market.