Film and Pen

Influencer Marketing

3 articles

Event professionals analyzing data visualizations and charts to refine influencer marketing strategies for 2026.
Creators

2026 Event Influencer Strategies: Shifting to Data Focus

In 2026, event organizers continue to pour resources into influencer marketing, yet this investment often operates without a defined rulebook for effective strategies.

Tara Collins·April 10, 2026
Khaby Lame, the famous TikTok creator, in a professional setting, symbolizing his recent major business deal with Rich Sparkle Holdings, valuing his company at nearly $1 billion.
Creators

Khaby Lame Sells Substantial Stake in Brand to Investment Firm

TikTok creator Khaby Lame has sold a controlling stake in his core business to Rich Sparkle Holdings, valuing his company at approximately $975 million. This landmark deal offers insights into creator brand valuation and future business models for top digital talent.

Tara Collins·April 6, 2026
Creators and a brand representative engaged in a collaborative discussion around a table, symbolizing strategic partnership in brand deals, not just transactional paychecks.
Creators

Why You're Getting Brand Deals Wrong: It's About Partnership, Not Paychecks

Many creators treat brand deals as simple transactions, leading to misaligned content and underpayment. Discover why a strategic partnership approach is essential for building a sustainable creative business and lasting audience trust.

Tara Collins·April 3, 2026