Influencer Marketing
3 articles

Creators
2026 Event Influencer Strategies: Shifting to Data Focus
In 2026, event organizers continue to pour resources into influencer marketing, yet this investment often operates without a defined rulebook for effective strategies.
Tara Collins·April 10, 2026

Creators
Khaby Lame Sells Substantial Stake in Brand to Investment Firm
TikTok creator Khaby Lame has sold a controlling stake in his core business to Rich Sparkle Holdings, valuing his company at approximately $975 million. This landmark deal offers insights into creator brand valuation and future business models for top digital talent.
Tara Collins·April 6, 2026

Creators
Why You're Getting Brand Deals Wrong: It's About Partnership, Not Paychecks
Many creators treat brand deals as simple transactions, leading to misaligned content and underpayment. Discover why a strategic partnership approach is essential for building a sustainable creative business and lasting audience trust.
Tara Collins·April 3, 2026