Among its new offerings, Arizona State University's Bachelor of Arts in content creation includes a course titled 'How to Become an Influencer.' The inclusion of a course titled 'How to Become an Influencer' marks a formal embrace of digital media careers by a major university. The new degree program, housed within the Walter Cronkite School of Journalism and Mass Communication, solidifies a significant shift in higher education according to CNN.
A traditional university is investing heavily in a degree program focused on modern digital content creation, but the long-term career stability and return on investment for such a specialized degree remain uncertain.
Universities are increasingly likely to launch similar programs to attract students and stay relevant, potentially accelerating the formalization of digital media careers while also raising questions about the value proposition of higher education in rapidly changing fields.
From Influencers to Podcasters: A Modern Curriculum
Arizona State University’s content creation program prepares students for diverse digital roles, from brand storytelling to podcasting. This includes courses like 'How to Become an Influencer' and a capstone at the school’s Los Angeles Content Creation Studio, according to CNN. These offerings directly reflect current industry demand, integrating practical skills for contemporary digital roles.
The inclusion of an 'Influencer' course within the Cronkite School redefines mass communication, blurring lines between journalism and personal brand monetization.
Higher Ed's Embrace of the Creator Economy
Arizona State University's new content creation degree confirms higher education's adaptation to the burgeoning creator economy Fortune reports. This move by a prominent institution like ASU solidifies a growing trend: universities are now actively attempting to formalize and monetize the 'informal economy' of digital media.
