Ad Spend

2 articles

A visual metaphor showing advertising's shift: a fading vintage TV contrasts with a vibrant, interconnected network of digital screens and smartphones, symbolizing the migration of ad spend.

The Digital Migration: How Advertising Spend Is Shifting from TV to Digital Platforms

The long-predicted shift in advertising spend from TV to digital platforms has accelerated, driven by a global audience of 5.66 billion social media users and the power of real-time data.

Leo Hartmann·April 8, 2026

A marketer analyzing a holographic data visualization of marginal ROI, showing optimized ad spend and future growth in a high-tech office.

Advertising

What Is Marginal ROI in Advertising? A Guide for Marketers

Marginal ROI in advertising is key for marketers to optimize future investments, moving beyond historical averages to pinpoint where the next dollar spent will be most effective. This guide explores its importance, how it differs from average ROI, and methods for effective measurement.

Leo Hartmann·April 2, 2026