Advertising Technology

2 articles

A futuristic digital dashboard visualizing programmatic advertising data and audience engagement metrics for the entertainment industry.

What is Programmatic Advertising? An Entertainment Industry Guide

In 2023, a major streaming service boosted ad-supported subscriber conversions by 30%.

Leo Hartmann·May 18, 2026

Advertiser in a futuristic control room looking concerned at opaque AI data streams on holographic displays, symbolizing performance marketing measurement challenges.

Performance marketing's measurement problem to incur major costs by 2026.

70% of advertisers plan to increase their CTV/OTT spending by an average of 17% in 2026.

Leo Hartmann·May 10, 2026