Adtech

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A high-tech advertising office with professionals interacting with holographic AI interfaces, symbolizing the operational shift of AI in advertising and its impact on industry success.

The Operational AI Shift: Reshaping Advertising's Winners and Losers

Three years after ChatGPT's debut, the conversation around AI in advertising has shifted from "why" to "how," creating a new hierarchy of winners and losers.

Leo Hartmann·April 1, 2026