Ctv Advertising

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Futuristic cityscape with digital billboards and a TV screen showing a graph of soaring CTV ad spend, representing the dominance of programmatic buying.

CTV Ad Spend Soars as Programmatic Buying Dominates

By 2030, 75% of Disney's non-linear TV ad business will be automated, reports StreamTV Insider .

Leo Hartmann·April 16, 2026