Advertising Trends

2 articles

A vibrant city street at dusk with large outdoor advertisements, illustrating the resurgence of OOH advertising in the face of social media fatigue.

Social Media Fatigue Fuels Unexpected Outdoor Advertising Boom

In a surprising reversal, consumers are now 38% more likely to recall an outdoor advertisement than a social media ad, a stark contrast to a decade ago when digital reigned, according to the Global Ad

Leo Hartmann·June 6, 2026

Futuristic cityscape with holographic entertainment ads and diverse crowds engaging with digital screens, representing modern marketing strategies.

Advertising

Marketing Strategies for Entertainment Brands in 2026

Before any promotional materials were even released, the 'Michael' movie's Instagram account had already amassed 20,000 followers, signaling a new era of fan-first digital marketing.

Leo Hartmann·May 27, 2026