Advertising
Analysis of the latest advertising campaigns and trends in the media and entertainment sectors.
What is AI marketing and content creation for media teams in 2026?
Despite over half of marketing teams using AI to optimize content, creators under 25 report the lowest full-AI adoption rates of any age group.
What AI Tools Transforming Warehouse Data Into Ads Mean for Marketers
A major online retailer recently reported a 15% increase in ad return on investment, not by hiring more creatives, but by feeding its real-time warehouse inventory and shipping data directly into an A
How to Measure Influencer Marketing ROI Beyond Surface Metrics
A direct-to-consumer cleaning brand activated 211 micro-influencers on Instagram, achieving a staggering 13:1 return on investment.
What Is Programmatic Advertising and How Does It Work?
For every $1,000 entering a demand-side platform (DSP) for programmatic ads, nearly $440 now directly reaches consumers, a significant jump from last year.
AI Advertising's Ethics Questioned. Consumers Push Back.
Svedka claims its Super Bowl ad was 'primarily' AI-generated.
AI advertising creative generation raises urgent ethical questions for brands.
Luxury brand Gucci recently faced widespread criticism for using AI-generated images in its promotional campaign, with critics labeling the content 'AI slop.
AI's creative surge risks sacrificing human soul in advertising.
By February 2026, OpenAI's ChatGPT will roll out ads, fundamentally altering the AI trust contract.