Film and Pen

Retail Media

6 articles

A cinematic depiction of a retail advertising market facing a slowdown, with Amazon's dominance highlighted and other platforms struggling.
Advertising

Global retail advertising market growth slows in 2027

Excluding Amazon, global retail media growth is forecast to plummet to 9.

Leo Hartmann·August 20, 2026
A futuristic retail store with integrated digital screens and holographic interfaces, illustrating the advanced nature of retail media networks.
Advertising

What are retail media networks and how do they work?

Some brands report a 154% return for every dollar invested in retail media campaigns, fundamentally reshaping 2026 advertising.

Leo Hartmann·July 4, 2026
A cinematic representation of advertising industry consolidation, with Walmart's influence growing amidst digital data streams and corporate logos.
Advertising

Advertising Industry Consolidation Accelerates Amidst Drive for Scale

Walmart, after acquiring smart TV maker Vizio in 2024, last week bought the self-serve ad platform Vibe.

Leo Hartmann·July 2, 2026
Futuristic retail store with AI-powered holographic advertisements and glowing data interfaces, representing advanced advertising technology.
Advertising

Adobe GenStudio empowers retailers with AI advertising advancements

Before a single ad goes live, Adobe's new Simulate Skill generates synthetic audience responses, allowing marketers to evaluate creative asset performance with unprecedented foresight.

Leo Hartmann·July 1, 2026
Media and retail leaders finalize a major deal, symbolizing the convergence of traditional media and digital advertising platforms in the CTV era.
Advertising

Retail Media's CTV Pivot: Fox's $22B Roku Acquisition

Fox acquired Roku for $22 billion, a move that fundamentally reshapes how media companies and retailers battle for advertising control.

Leo Hartmann·June 30, 2026
A futuristic retail media control center with data screens and marketing professionals, symbolizing Macy's strategic integration of digital and in-store advertising.
Advertising

Macy's Pushes to Make Retail Media Central to Marketer Playbooks

Macy's is strategically repositioning its retail media network to be a core part of marketers' playbooks, moving beyond transactional ads to offer comprehensive, data-driven marketing solutions. This initiative aims to integrate campaigns across digital, in-store, social, and influencer channels.

Leo Hartmann·April 6, 2026