Film and Pen

Attribution

4 articles

Editorial illustration for Choosing a Performance-Based Agency Contract: Which Model Fits Your Goal, and the Terms That Decide Whether It Works
Advertising

Choosing a Performance-Based Agency Contract: Which Model Fits Your Goal, and the Terms That Decide Whether It Works

Choosing the right performance-based agency contract model hinges on aligning payment triggers with your specific campaign goals, but the contract's precise language around definitions and measurement is paramount. Key clauses for defining qualified outcomes, attribution, baselines, and ownership are critical for a successful partnership.

Leo Hartmann·October 16, 2026
Futuristic control room visualizing CTV viewership data and attribution models, highlighting the complexity of marketing measurement.
Advertising

New CTV Measurement Tools & Attribution Models

Nearly 47% of US brand and agency marketers prioritize attribution and measurement for 2025, according to Adtelligent.

Leo Hartmann·September 10, 2026
Futuristic AI network visualizing advertising data streams and consumer journeys, highlighting the complexity of modern marketing measurement.
Media Industry

How AI is Changing Advertising Measurement in 2026

A recent Similarweb study found that brands recommended by ChatGPT were 2.

Leo Hartmann·September 9, 2026
Abstract digital representation of marketing data streams converging, highlighting the concept of incrementality and true ad campaign impact in a complex media landscape.
Advertising

What Is Incrementality in Advertising and Why Does It Matter?

Incrementality in advertising measures the true, causal impact of marketing efforts, moving beyond correlation to prove an ad campaign's real value. It's essential for optimizing budgets and making data-driven decisions in today's complex media landscape.

Leo Hartmann·April 4, 2026