Retail Advertising

1 article

A digital marketplace graphic showing Amazon's dominance in the retail ad market, with other platforms struggling to grow.

Retail ad market to surpass $200B, but growth slows outside Amazon

Excluding Amazon, the global retail advertising market is forecast to grow just 9.8% in 2027, marking the lowest year-over-year growth rate since WARC Media began tracking the category.

Leo Hartmann·August 21, 2026