Film and Pen

Consumer Behavior

4 articles

Woman considering nursery furniture and a couple reviewing home renovation plans, inspired by an astrology column.
Creators

Holiday Mathis' column drives real-world life choices

Last week, a major online retailer reported a 300% spike in sales of nursery furniture and home renovation guides.

Tara Collins·June 7, 2026
A vibrant city street at dusk with large outdoor advertisements, illustrating the resurgence of OOH advertising in the face of social media fatigue.
Advertising

Social Media Fatigue Fuels Unexpected Outdoor Advertising Boom

In a surprising reversal, consumers are now 38% more likely to recall an outdoor advertisement than a social media ad, a stark contrast to a decade ago when digital reigned, according to the Global Ad

Leo Hartmann·June 6, 2026
A futuristic cityscape dominated by digital advertising billboards, with a lone human figure observing the overwhelming algorithmic display.
Media Industry

Global Ad Market Surges Past $471 Billion, Driven by Digital Expansion

By 2028, three-quarters of all ad spend will be algorithm-driven, fundamentally reshaping how brands connect with consumers.

Leo Hartmann·June 5, 2026
A shadowy figure in a futuristic control room manipulating holographic screens displaying user data and AI-driven advertising campaigns, highlighting the erosion of autonomy.
Advertising

AI advertising will soon exploit your impulses, eroding autonomy.

AI systems can exploit psychological tricks and user behavior data to personalize cues and present them at opportune moments, potentially leading to impulsive buying, according to Frontiers .

Leo Hartmann·June 4, 2026