Film and Pen

Advertising Market

2 articles

A digital marketplace graphic showing Amazon's dominance in the retail ad market, with other platforms struggling to grow.
Advertising

Retail ad market to surpass $200B, but growth slows outside Amazon

Excluding Amazon, the global retail advertising market is forecast to grow just 9.8% in 2027, marking the lowest year-over-year growth rate since WARC Media began tracking the category.

Leo Hartmann·August 21, 2026
A cinematic depiction of a retail advertising market facing a slowdown, with Amazon's dominance highlighted and other platforms struggling.
Advertising

Global retail advertising market growth slows in 2027

Excluding Amazon, global retail media growth is forecast to plummet to 9.

Leo Hartmann·August 20, 2026