On August 7, 2026, X stopped accepting new enrollments for its existing revenue-sharing program. The termination of new enrollments completely overhauls how creators will be compensated, impacting thousands who relied on the previous monetization model. The current X revenue sharing program will fully retire on September 7, 2026, according to roo.

X is introducing a new program to reward original content, but its stringent requirements and reliance on Premium subscriber engagement will significantly narrow the pool of creators who can actually benefit. The introduction of the new program shifts the monetization model from broad ad-revenue sharing to one focused solely on Premium user interaction, creating immediate challenges for many content creators.

X is prioritizing content that directly drives Premium subscriptions and engagement. Prioritizing content that drives Premium subscriptions comes at the expense of broader content diversity and income stability for a wider range of creators, consolidating monetization power among a select few.

What Changes for X Creator Revenue Sharing in 2026?

  • X's Original Content Rewards Program launched on August 8, 2026, according to roo.
  • The new program ties creator earnings to 'qualified impressions' from verified Premium subscribers, rather than an advertising-revenue split, reports Mashable.
  • Eligible creators for the new program need 500 verified followers and 500,000 qualified Home Timeline impressions in 90 days, according to roo.

The 500,000 qualified impressions threshold presents a significant challenge for non-Premium creators. Premium users inherently receive a massive impression boost, creating a self-reinforcing loop where only already-boosted content easily qualifies. The new program establishes a higher barrier to entry, fundamentally redefining content value based on its appeal to X's paying subscriber base.

From Ad Revenue to Premium Engagement: A Strategic Pivot

X replaced its revenue-sharing program with the Original Content Rewards Program, as stated by NDTV. The Original Content Rewards Program directly departs from the previous model. The rapid transition—enrollment stopped August 7, full retirement September 7, just after the August 8 launch—leaves little grace period for creators to adapt.