Film and Pen

X

2 articles

Smartphone displaying X's new video editor and recorder UI on iOS, highlighting its advanced features for content creators.
Content Creation

X launches new video editor and recorder UI for iOS

A single professionally edited video can cost anywhere from $50 to $50,000, yet X is now offering its users a free, in-app tool to create polished content directly on its platform.

Tara Collins·July 8, 2026
A futuristic cinematic scene illustrating the integration of AI and advertising, with glowing neural networks and abstract ad campaign visuals.
Advertising

X Rebuilds Ad Platform: Exploring OpenAI's AI Role

X's new AI-powered ad platform promises to generate personalized campaigns in real-time, a capability that could slash creative costs for small businesses by 30% according to early projections.

Leo Hartmann·April 30, 2026