Synthetic Talent

1 article

A split image showing a traditional Hollywood film set on one side and a futuristic AI control room with a digital character on the other, symbolizing the impact of AI on creative jobs.

AI Devalues Hollywood Creative Expertise

At the Zurich Film Festival, AI talent studio Xicoia unveiled Tilly Norwood, a photorealistic AI-generated character.

Tara Collins·September 10, 2026