Film and Pen

Roku

3 articles

Media and retail leaders finalize a major deal, symbolizing the convergence of traditional media and digital advertising platforms in the CTV era.
Advertising

Retail Media's CTV Pivot: Fox's $22B Roku Acquisition

Fox acquired Roku for $22 billion, a move that fundamentally reshapes how media companies and retailers battle for advertising control.

Leo Hartmann·June 30, 2026
Fox Corporation logo and Roku logo merging against a backdrop of digital advertising billboards, symbolizing a major shift in the CTV advertising market.
Media Industry

Fox Acquires Roku, Reshaping CTV Advertising Landscape

Fox Corp. is taking on $8 billion in new debt to fund its $22 billion acquisition of Roku, fundamentally reshaping the streaming and connected TV advertising market. This financial commitment marks a

Leo Hartmann·June 20, 2026
A stylized fox character and a Roku robot in a handshake, symbolizing the $22 billion acquisition and its impact on television distribution.
Behind the Scenes

Fox Commits $22 Billion to Acquire Roku

Fox Corporation has committed $22 billion to acquire Roku, valuing the streaming platform at $160 per share, a move reshaping television distribution.

Victor Ren·June 15, 2026