Film and Pen

Marketing Roi

4 articles

Editorial illustration for How to Build a User-Generated Content Strategy: A Four-Stage Management Framework
Content Creation

How to Build a User-Generated Content Strategy: A Four-Stage Management Framework

This article outlines a four-stage framework for building a sustainable user-generated content (UGC) strategy, covering sourcing, curation, moderation, and measurement. Implementing this structured approach helps brands leverage UGC for enhanced credibility, engagement, and marketing ROI.

Tara Collins·October 15, 2026
A digital media strategist analyzing complex data visualizations in a modern office, representing strategic planning for brand growth.
Media Industry

What is a Digital Media Strategist and Why Do Brands Need One?

In 2023, global digital ad spend surpassed $600 billion.

Leo Hartmann·July 20, 2026
Graph illustrating the rapid growth of influencer marketing, with diverse creators and digital icons symbolizing industry expansion and ROI.
Media Industry

Influencer Marketing Booms Past $40B by 2026; Optimize ROI

Brands are earning an average of US$5.

Leo Hartmann·June 3, 2026
Advertiser in a futuristic control room looking concerned at opaque AI data streams on holographic displays, symbolizing performance marketing measurement challenges.
Advertising

Performance marketing's measurement problem to incur major costs by 2026.

70% of advertisers plan to increase their CTV/OTT spending by an average of 17% in 2026.

Leo Hartmann·May 10, 2026