Dsp

1 article

An intricate, glowing network of digital connections and data streams representing the complex, high-speed ad tech stack behind modern digital advertising.

What Is an Ad Tech Stack? A Guide to Its Key Components

The ad tech stack is the complex, high-speed system behind digital advertising, connecting advertisers and publishers. Understanding its components is crucial for navigating the modern media environment.

Leo Hartmann·April 10, 2026