Content Marketing

2 articles

Iconic Brazilian landmarks like Christ the Redeemer and Sugarloaf Mountain with tourists, symbolizing a new era of film, TV, and gaming-driven tourism promotion.

Brazil Embratur Boosts Tourism with Film, TV, Gaming Strategy

Brazil's tourism board is offering $15,000 awards to film projects, part of an ambitious eight-pronged strategy to transform how the nation attracts visitors.

Julian Mercer·May 18, 2026

Analytics dashboard showing influencer marketing campaign performance and ROI calculations, highlighting the complexity of attribution for entertainment brands.

Advertising

Measuring influencer marketing ROI for entertainment brands in 2026

Traffic from social media that goes directly to a brand's website is often mislabeled as 'Direct Traffic', giving creators no credit and obscuring true campaign impact, according to SimplicityDX .

Leo Hartmann·May 14, 2026