Film and Pen

Brand Trust

1 article

A visually striking image showing a transparent crystal sphere, symbolizing trust, at the nexus of glowing digital data streams and AI interfaces, contrasting with blurred, opaque boxes in the background.
Advertising

The Trust Deficit: Digital Ads Demand Radical Transparency in the AI Era

The opaque nature of digital advertising, amplified by AI, is eroding brand trust. Brands must now demand radical transparency across the media supply chain to survive and thrive.

Leo Hartmann·April 5, 2026