Brand Safety
7 articles
Brand Safety Sets the Floor; Brand Suitability Sets Your Strategy: A GARM Decision Framework
Brand safety establishes a universal floor of content to avoid, while brand suitability allows advertisers to customize risk thresholds based on their specific values and strategy. The GARM framework provides a structured approach for defining and applying these concepts.
AI Brand Safety: Protecting Your Brand in 2026
Hyundai pulled its ads from X after they appeared next to antisemitic content.
AI advertising innovation risks brand safety, eroding trust
An AI-generated sales cold email recently landed in inboxes with the chilling subject line 'Your family is going to die'.
What Is Brand Safety in Digital Advertising and Why It Matters
More than 70% of consumers would feel less favorable toward a brand whose ads appear near inappropriate content. This article explains what brand safety is, why it matters, and how to implement effective strategies.
Why Big Brands' Flight to 'Trusted Publishers' Won't Fix Digital Advertising's Trust Crisis
The trend of major brands directing ad spend to 'trusted publishers' is a logical response to brand safety fears, but it may create a less diverse and more fragile media ecosystem.
Unilever to Prioritize 'Trusted Publishers' in New Digital Advertising Strategy
Unilever is redirecting the majority of its digital advertising budget to a select network of "trusted publishers." This strategic shift aims to improve brand safety, combat ad fraud, and ensure higher quality online traffic.
Why Wikipedia’s AI Ban Is an Unexpected Win for Advertisers
Wikipedia's recent ban on AI-generated content is a crucial stand for information quality that indirectly benefits advertisers. By safeguarding its human-verified knowledge, Wikipedia prevents the degradation of AI models powering search engines and ad tools, fostering a more trustworthy digital environment for brands.