Booktok
2 articles

Books
Social media shapes how young readers engage with books
Despite BookTok generating over 180 billion views and driving significant book sales, 45% of young readers now feel pressured to read trending titles, often leading to 'reading slumps' and anxiety.
Amelia Frost·September 6, 2026

Books
BookTok's rise is forcing authors to choose between sales and artistic integrity.
Madeline Miller's "The Song of Achilles," initially selling a modest 20,000 copies in 2011, experienced an extraordinary surge, reaching over 2 million copies sold by 2022, a phenomenon ignited by a s
Amelia Frost·April 10, 2026