Blockbuster

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A desolate Hollywood landscape under a dark sky, with the iconic sign casting a long shadow, symbolizing the decline of original storytelling due to franchise dominance.

Hollywood's Original Storytelling Dries Up Amid IP Dominance

Of the top 66 movies earning at least $100 million domestically in the last three years, 47 (71 percent) belonged to an established franchise, according to Observer and Parrot Analytics .

Julian Mercer·April 26, 2026