Film and Pen

Ad Placement

2 articles

Editorial illustration for Brand Safety Sets the Floor; Brand Suitability Sets Your Strategy: A GARM Decision Framework
Advertising

Brand Safety Sets the Floor; Brand Suitability Sets Your Strategy: A GARM Decision Framework

Brand safety establishes a universal floor of content to avoid, while brand suitability allows advertisers to customize risk thresholds based on their specific values and strategy. The GARM framework provides a structured approach for defining and applying these concepts.

Leo Hartmann·October 14, 2026
A modern living room showcasing a personalized ad on a Connected TV screen, illustrating dynamic ad insertion and targeted advertising.
Advertising

How Does Effective Ad Placement on CTV Work?

Unlike traditional TV where every household sees the same ad, Connected TV (CTV) allows for dynamic ad insertion, ensuring different viewers receive personalized ads based on their unique location and

Leo Hartmann·August 12, 2026