Film and Pen

Ad Measurement

2 articles

Abstract representation of Nielsen and DoubleVerify data streams merging, symbolizing the integration of ad measurement across traditional and digital platforms.
Advertising

Nielsen buys DoubleVerify for $2.15 billion to bridge ad measurement

Nielsen will spend $2.

Leo Hartmann·August 9, 2026
Split screen comparing traditional GRP measurement with modern CTV attention metrics, highlighting the shift in advertising effectiveness.
Advertising

What Are Attention Metrics & Why They're Challenging GRP in CTV?

Engagement per impression for interactive Connected TV (CTV) ads nearly doubled in just one year, climbing from 1% in Q2 2024 to 1.

Leo Hartmann·June 16, 2026