Producer Todd Milliner and advertising executive Paul Velten have launched Summer98, a new charity-focused advertising agency, with its first campaign scheduled to debut on April 11, National Pet Day.
The new venture aims to connect non-profit organizations with established brands and creative talent for marketing campaigns, according to a report from Variety. The agency’s stated model is built on the idea that commercial marketing and social responsibility can be pursued simultaneously. This approach seeks to address a common challenge for charitable organizations. "Marketing is something that charities have a really difficult time with," Velten told Variety.
What We Know So Far
- Todd Milliner, a producer at Hazy Mills for over two decades, and advertising veteran Paul Velten have formally launched a new cause-first marketing agency named Summer98, as reported by Variety.
- The agency's inaugural campaign is titled 'Kevin Smith Talks Filmmaking with Dogs,' according to the same report.
- This first project promotes the Much Love Animal Shelter in partnership with Hera the Dog Vodka, a brand that donates 50% of its profits to animal rescue programs.
- The campaign is set to launch on April 11, which is recognized as National Pet Day, Variety reports.
- Summer98's stated mission is to create campaigns pairing brands and talent with non-profits to demonstrate that commercial success and social good are not mutually exclusive.
- The agency's name is derived from the summer of 1998, when Milliner and Velten first met, more than 25 years ago.
